BMW is ready for the big leap. By the end of the year, it will present the first electric car based on the Neue Klasse platform. As the name suggests, it will introduce new technologies and set new ...
Earlier this month BMW kicked off its Neue Klasse era with the iX3, an electric crossover that debuts a new design language, platform, powertrains and technology for the Bavarian brand. BMW has ...
Any brand that refers to its cars as the "ultimate driving machine" is giving itself a high bar to meet. However, BMW's famous advertising slogan is more than mere marketing jargon. Over the decades, ...
Thomas has spent two years working in the auto journalism industry, contributing to a UK-based newspaper and writing for Euronewsweek. A full-time writer and lifelong engineering enthusiast, he now ...