CEO and Founder of BlueTuskr, a full-service digital marketing company for e-commerce sellers, and host of The E-Comm Show podcast. In the fast-paced world of e-commerce, where every click represents ...

In digital marketing, there is a constant drive for innovation—not only for clients but also from competitors and in the new technology available in this field. One such “tool” that has taken center ...

According to Emplifi’s Q3 2025 Social Media Benchmarks Report, click-through-rates (CTR) for Facebook feed ads held strong during the quarter at 2.23% Emplifi, a leading social media marketing ...

What's the median conversion rate for website landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion ...

A conversion rate indicates how individuals completed a desired action like clicking an ad on a website, in comparison to the total number of visitors. In the context of digital marketing, ‘conversion ...

Does your ad speak the same language as your landing page? Consistency in messaging is key to not lose the user’s interest.