Salesforce moves agentic AI deeper into marketing, aiming to turn website engagement into autonomous pipeline generation.

Today, timed with a conference out of Sydney, Australia, Salesforce announced new analytics-powered features across its Service and Marketing Cloud suites designed to “‘humanize’ engagement between ...

Conversica, a provider of artificial intelligence-powered conversation automation solutions, partnered with Salesforce to integrate its generative AI-driven conversational platform with Salesforce ...

People are now living in a hyperconnected omni-channel digital world where millions of terabytes of data are generated every day globally. Consumers’ purchasing behavior has evolved dramatically too.

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Salesforce Marketing Cloud is easy to navigate and has a user-friendly interface.

TikTok unveiled a new lead generation integration for Salesforce Marketing Cloud, which introduces a no-code solution to help TikTok advertisers transfer their leads directly to Salesforce Marketing ...

When SurveyMonkey rebranded as Momentive in June this year, one objective was to become known for more than its online survey tool. The business, which also offers Momentive Insights for market ...

Vibes, a technology provider for mobile brand experiences across the consumer journey, has launched its platform on Salesforce AppExchange. By joining the Salesforce AppExchange partner marketplace, ...

Who Is Salesforce CRM For? Salesforce is a powerhouse platform ideal for companies that want to see better results from their sales and marketing efforts. You can run multichannel campaigns through ...

ST. LOUIS--(BUSINESS WIRE)--Perficient, Inc. (Nasdaq: PRFT) (“Perficient”), the leading global digital consultancy transforming the world’s largest enterprises and biggest brands, today announced it ...

FOSTER CITY, Calif.--(BUSINESS WIRE)--Conversica, Inc., the leading provider of AI-powered conversation automation solutions for enterprise revenue teams, today announced a partnership with Salesforce ...