One of VR’s prospective revenue streams is ad placement. The thought is that its levels of immersion can engender high engagement with various flavors of display ads. Think billboards in a virtual ...

I started with CNET reviewing laptops in 2009. Now I explore wearable tech, VR/AR, tablets, gaming and future/emerging trends in our changing world. Other obsessions include magic, immersive theater, ...

When virtual reality and augmented reality technologies first appeared on the scene, consumers were excited about the possibilities. While VR/AR tech is still evolving, many of the futuristic ...

Publishers have embraced virtual reality content as a new media-rich format, but aren’t ready to expend too many resources for VR advertising. Meanwhile, Facebook bought VR tech firm Oculus Rift last ...

Hate obstrusive online advertising? Then imagine how you’d feel if those ads were literally in your face, playing on a virtual reality headset with no chance to look away. Santa Monica-based VR ...

Facebook's Oculus is testing in-headset VR advertising, because not even our virtual realities can escape the claws of capitalism. On Wednesday Oculus announced it will begin a "small test" to insert ...

There is nearly as much confusion as there is excitement about augmented and virtual reality. While VR could be big and AR could be bigger (and take longer), there are more questions than answers out ...

Adobe is starting to dip its toes in the water with regards to virtual reality advertising: The company is showing of a project for advertising in VR at the Mobile World Congress (MWC) in Barcelona ...

ABI Research sees a positive future for virtual reality hardware, forecasting that VR device shipments will hit 110 million by 2021 as a number of new companies enter the space including Royole and ...