The identity architecture is a framework that organizes the University’s many identities into defined categories for the application of the identity style guidelines. Categories are based on strategic ...

The Visual Identity Architecture is a framework that organizes the University’s many identities into defined categories for the application of the identity style guidelines. Sub-Identities support ...

Design studio Celerart created visual identity for Basesite, a startup behind Fabbuilder, an AI-driven software ...

ALG Vacations (ALGV) has introduced a refreshed brand architecture and visual identity across its portfolio of brands. This strategic evolution strengthens ALGV’s commitment to continued ...

Opinions expressed by Entrepreneur contributors are their own. Mention the terms ‘brand’ or ‘branding’; most non-marketers will think of iconic logos. Brands like Coca-Cola or Apple may come to mind, ...

Making projects look their best. Brand identity is the visual representation of Case Western Reserve University—the tangible elements that make our brand recognizable and reinforce our core values and ...