Product development programs meet two types of measurable goals – goals that relate to the product itself and goals that integrate product development with broader business goals. Product-related ...

We've embarked on another year, and many business owners — myself included — are spending time looking at their company’s growth over the last year and setting goals that will keep their businesses ...

Every successful brand has a clearly defined visual identity outlined in something like a brand book or brand guidelines. In order to be truly useful to your marketing department and your company as a ...

If you want your business to meet its goals, achieve greater organizational capacity, hit its mission, generate more revenue and be more financially secure, here’s what you need to do. Opinions ...

Ultimately, the goal of any marketing plan is to increase sales of your product or service, a process which often begins by developing an awareness of your brand. But before outlining the aims and ...

We all have areas in our lives we'd like to improve upon, whether that's getting a better job, focusing on healthier habits or completing a college degree. But it can be easy to get thrown off course ...

Why do some employees do better than others? According to goal-setting theory, one reason is that they have better, clearer goals. These goals guide their behavior towards better workplace output.

As a real estate investor, it’s easy to succumb to the “shiny penny syndrome": We focus on the latest and greatest deal, without seeing how this shiny penny fits into our long-term goals. Many ...

Companies trying to make their workforces more diverse can struggle to attract applicants from marginalized communities, note Chicago Booth’s Erika Kirgios, University of Southern California’s Ike M.