Waitrose has signed up to sponsor Reading Football Club, marking the first time a food retailer in Britain has sponsored a major football club. As part of the deal, Waitrose’s name will appear on the ...

The ECB has announced that the supermarket chain Waitrose will become the England team's primary sponsor from 2014. The three-year deal, reported to be worth around 20m, will see Waitrose's logo ...

Channel 4 Sales has secured retailer Waitrose, in a deal brokered by MG OMD, as the new sponsor of fan favourite, The Great British Bake Off. As the official broadcast sponsor, Waitrose idents will ...

The one-year agreement with Reading, which has its home ground 11 miles from the Waitrose head office in Bracknell, will see the retailer’s name emblazoned on the team’s kits. Waitrose commercial ...

Channel 4 Sales has secured retailer Waitrose, in a deal brokered by MG OMD, as the new sponsor of The Great British Bake Off. The partnership has been cooked up by Channel 4 Sales in partnership with ...

The sixth Wychwood Festival takes place at Cheltenham Racecourse from June 4-6. Bands playing include The Lightning Seeds, The Levellers and The Happy Mondays. The event is regarded as one of the UK’s ...

Upmarket supermarket chain Waitrose has announced a one year extension to its sponsorship of Reading FC, pairing both partners up till the end of the 2014/15 season at least. Waitrose has sponsored ...