Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Website redesigns have become an addiction. Every year or two, Marketing decides it's due time to "freshen up the ol' site." And so begins the long, expensive process of recreating a website.

The word “disaster” probably got your attention and in this case, it’s not the least bit hyperbolic. Website migrations that don’t account for SEO or are undertaken with hasty and/or weak plans for ...

Website redesign … we sense a heavy toll on our heads as we think of all the reasons people jump to the conclusion of needing a redesign: “My CEO hates our site...” “I just don’t like my website ...