The same scientists at Purdue University have now developed whitest white 2.0 and the research has been published in the journal Cell Reports Physical Science. The new version is 2.5 times thinner ...

Xiulin Ruan, a Purdue University professor of mechanical engineering, holds up his lab’s sample of the whitest paint on record. (Purdue University/Jared Pike) In an effort to curb global warming, ...

What we perceive as a white shade or color in our everyday lives is never pure white. True white is a rarity that can only be observed in unfiltered sunlight, just as pure black can only be found in ...

You've been painting north-facing rooms all wrong. Read our practical guide to the 6 colours that perform well in low light ...

Purdue University researchers Xiulin Ruan and Joseph Peoples use an infrared camera to compare the cooling performance of white paint samples on a rooftop. Credit: Purdue University photo/Jared Pike ...

Add Yahoo as a preferred source to see more of our stories on Google. A new paint developed by researchers at Purdue University is the coolest — literally. When Xiulin Ruan, a professor of mechanical ...