Companies spend millions of dollars creating strategic plans, and yet most of these plans fail. Here’s how to create one that ...
This, by the way, is a core problem manifested in the popular strategy tool called the OGSM—which stands for Objectives, Goals, Strategy, and Measures. As I have discussed before in this series, P&G ...
Greg Peters is the president and founder of 4B Marketing, a full-service tech marketing agency based in Denver, CO. Every company has raw energy, but direction is what turns that energy into progress.
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