Does it sometimes feel like your writers, graphic designers, and video folks, and/or your creative agency, are not on the same page—and so the performance of your content suffers? If so, it's probably ...

Chris is the CMO of FlexMR, a hybrid research agency & tech firm that empowers brands with agile insight. He also hosts the MRX Lab podcast. Work long enough in marketing, communications or the ...

Spending hours on market research, competitor analysis, and comparing color palettes to develop a creative brief may sound extraneous, especially for smaller organizations. But although compiling a ...

It was David Ogilvy who sagely said: “Give me the freedom of a tight brief”; intuitively knowing that creative effectiveness was contingent on a creative brief that was focused, specific, and gave ...

A new report from the Association of National Advertisers finds that over 75% of both agencies (82%) and brands (79%) ranked a “tight brief with clearly defined objectives” as the most important ...

Creating a quality piece of content is hard work. Depending on the size of your team, it may involve dozens of hours and several stakeholders. How can you simplify this process and keep everyone on ...

Can you say in just a few words what’s most important to you? Do you know what you really want most from your work and your relationships? Brand strategist Bonnie Wan, who worked on the iconic “Got ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Great advertising doesn't come out of the blue, bad advertising does. Great advertising starts with strategically-constructed inspiration, usually in the form of a single-page document known as the ...

Creative writing students at Miami learn invaluable skills to help them inspire, engage with, and shape the world around them: attention to craft, style, and form to fully articulate your vision and ...