“YouTube now reaches more 18- to 49-year-olds on mobile devices than any TV network.” We’ve been hearing this cliché for a long time from Google (GOOG). YouTube certainly keeps becoming more important ...

YouTube has announced that it is adding interactive cards to its TrueView video ads. This means that marketers will now be able to add more information in overlays on top of their in-stream spots. For ...

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Advertisers have cause to question the video inventory they’re buying. A recent report by Adalytics claimed brands are paying premium prices for YouTube TrueView ads that mostly appear on less ...

YouTube on Monday released a CPM-based pricing model for its skippable video format called TrueView for reach. Read the blog post. This pricing model optimizes not for viewability but for on-target ...

In today's marketing landscape, video advertising is more important than ever. And no platform is as crucial for running a successful video ad campaign than YouTube. One of the most effective formats ...

TrueView video ads, where users can skip an ad after five seconds, will now be available on YouTube videos seen on all mobile devices. In an announcement Wednesday on the Google Mobile Ads Blog, ...

With Labor Day weekend approaching, it’s time to think about firing up the BBQ grill again. Summertime means barbecue – a seasonal tradition for friends and family to relish cooking and eating ...

Supporting the growing number of searches for how-to videos, product reviews, and haul videos on YouTube, Google will add a Buy button to ads on its video site in the coming months, allowing retailers ...

In a blog post, Google introduced TrueView for action, a new YouTube ad format that gives marketers a way to add tailored calls-to-action during and after a video ad. The new capabilities were ...

One of the features advertisers love about Google's YouTube is its "TrueView" ad format. Launched five years ago, the format allows viewers to skip an ad after five-seconds if they want to launch ...