There are two main strategies we use when shopping for nail polish (or picking a color at the nail salon under pressure). You’re either the person who leaves the store with a new bottle and 10 fingers ...

Baked by Melissa and essie announce their first-ever collaboration, bringing essie’s new Gourmet Grocery nail polish to life in bite-size cupcakes.

Essie’s best-selling nail polishes of all time include icons like Ballet Slippers and Marshmallow. There are also surprises on the list of cult-favorites, including Wicked (yes, like the musical) and ...

“It’s really a step forward to transform into a digitally augmented beauty company,” said Alanna Mcdonald, president of essie. In addition to the nail polish giant, Mcdonald is the president of ...

Who wants a reason to bust out that sassy nail-painting emoji? Essie's Gel Couture collection offers an entirely new look for the brand. Who wants a reason to bust out that sassy nail painting emoji?

A model holds Essie nail polish bottles during NYFW. Everyone has a favorite Essie shade. When clean-girl nails reigned supreme across FYPs and Instagram feeds, the question wasn’t whether or not to ...