In my last article, I provided an overview of social CRM and walked through a core use case -- customer service (see How Social CRM Improves the Customer Service Lifecycle). In this post, I want to ...

A CRM can be transformed from a simple client tracking tool into a powerhouse of growth that fuels your success while keeping client relationships personal and authentic.

As professionals who specialize in sales management training, we hear constant complaints from salespeople and their leaders that they are overwhelmed by their customer relationship management tools ...

Somebody brilliant once said that CRM systems are frameworks disguised as applications. Many an analyst has said that the best CRM systems are built, not bought. So it shouldn’t be too much of a ...

Although few law firms deny that CRM is beneficial, creating an institutionalized firm-wide CRM culture is the real challenge facing today's lawyers. International law firm consultant, Byron Sabol ...