No artificial colors” can now be used on food labels even if natural dyes are added. FDA will let companies use these claims ...

The Food and Drug Administration has come under fire for a recent move that relaxes a key goal of the “Make America Healthy ...

The FDA has updated its stance on “no artificial colours” claims, giving manufacturers more flexibility when products exclude ...

For many shoppers, “no artificial colors” is shorthand for a more natural product. Under the FDA’s new policy, though, that ...

The agency will no longer crack down on manufacturers that use natural dyes in foods labeled ‘No artificial colors.’ Here’s ...

New federal guidelines are set to make it easier for shoppers to understand what’s really in their food.

The FDA started allowing food labels to claim "no artificial colors" for products using plant-derived dyes, such as beets or algae.

The U.S. Food and Drug Administration is relaxing rules that restrict when food companies can claim their products have no artificial colors.

Companies can now employ the label when using natural dyes — a move meant to speed the transition away from synthetic colors.