The results build on previous research, which found that Gen Alphas, while mostly still in middle school, are massively savvy ...

While Gen Alpha and Gen-Z share certain traits, that framing overlooks the distinct environment shaping Gen Alpha’s worldview ...

If you’ve scrolled through recent end-of-school-year photos or passed a group of sephora tweens at the mall, you might notice something different about today’s kids. Generation Alpha seems to be more ...

Generation Alpha, the youngest generation, born between 2010 and 2024, quickly emerged as an influential demographic, one poised to shape society like never before. Described by experts as ...

Like it or not, the generational narrative is here to stay, especially in the workforce, and while Generation Alpha currently ranges in age from one to 15 years old, I encourage you to get ready to ...

Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming ...

Gen Alpha’s emotional awareness is starting a huge online debate, with people questioning whether therapy culture and gentle ...