Part I of our series on graph analytics introduced us to graph analytics, and its brethren graph databases. We talked about the use of graph analytics to understand and visualize relationships between ...

How would you feel if you saw demand for your favorite topic — which also happens to be your line of business — grow 1,000% in just two years’ time? Vindicated, overjoyed, and a bit overstretched in ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

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Google Analytics is the most well-known and widely-used analytics software in the industry. However, it can still take time to get familiar with the platform. With so many data visualizations and ...