Lego designed its new interactive smart brick
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The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.
Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.
LEGO is introducing a new way to make its upcoming sets more interactive than ever before: Smart Play. The system uses Smart Tags, which are 2x2 tiles that house digital IDs telling nearby Lego Smart Bricks and Minifigures how to behave.