PVR Inox is feeling the pressure of its towering debt, and while it’s making various efforts to stay afloat, much relies on consumer spending. With the festive weekend approaching, the outcome will ...

At PVR INOX, Artificial Intelligence (AI) is becoming the new director behind a fast-growing F&B (food & beverages) storyline. While box office collections and footfalls remain unpredictable, the ...

PVR Inox's decision to divest its entire stake in premium popcorn brand 4700BC is a strategic, review-led monetisation that should strengthen the balance sheet and sharpen focus on the core cinema ...

It wasn’t just the box office that exploded during Dhurandhar’s theatrical run — the popcorn counters did too. “The food and beverage sale during Dhurandhar’s run was mind-blowing,” PVR INOX CEO ...