Blackpink’s Rosé Stars in Puma’s New H-Street Sneaker Campaign

Puma and Blackpink member Rose are back together, this time for a new campaign highlighting the German athletic brand’s ...
Business Wire

PUMA Launches Major Brand Campaign to Strengthen Sports Performance Positioning

PARIS--(BUSINESS WIRE)--Global sports company PUMA has launched its first worldwide brand campaign in 10 years “FOREVER. FASTER. - See The Game Like We Do” with the objective to strengthen PUMA’s ...
Yahoo

Rihanna Reveals Her Childhood Inspired Her to Work With Puma: ‘It’s Like Coming Home’

Add Yahoo as a preferred source to see more of our stories on Google. If you want to get technical, this isn’t Rihanna’s first go-round with the Puma brand. First partnering with the brand in 2014 as ...
Business Wire

PUMA Appoints Julie Legrand to Lead Global Brand Strategy

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA has appointed Julie Legrand (43) as Senior Director Global Brand Strategy. In this position, she will oversee an important part of PUMA’s ...
Yahoo

Puma Is Doubling Down on Marketing: Inside the Brand’s ‘Go Wild’ Campaign

Add Yahoo as a preferred source to see more of our stories on Google. When it comes to advertising, Puma has opened up its wallet. Puma revealed “Go Wild” on Thursday, a global campaign that the ...
Gear Patrol on MSN

Puma elevates a classic silhouette with premium materials

The brand’s latest lifestyle release reworks a fan-favorite model with a more refined, legacy-driven approach.
Marketing Dive

Puma’s global brand chief to exit amid marketing reorganization

The athletic apparel and shoe retailer announced Wednesday that its brand management and marketing operations departments will move from Boston to the company’s headquarters in Herzogenaurach, in ...
Nasdaq

PUMA Redefines the Game: Unveiling a Bold Strategy and Brand Positioning With ‘Go Wild’ Campaign

HERZOGENAURACH, Germany--(BUSINESS WIRE)-- Global sports company PUMA announces the launch of its biggest global brand campaign to date – ‘Go Wild’ – marking an evolution in its brand identity and ...
The Source Magazine

SOURCE SPORTS: Puma Hoops Launches First Ever Global Basketball Brand Campaign

Global sports brand PUMA has launched the latest chapter of its first worldwide brand campaign in 10 years, “FOREVER. FASTER. – See The Game Like We Do.” The newest chapter is dedicated to ...
MediaPost

Puma Campaign, The Brand's Biggest Ever, Celebrates The Joy Of Running

Havas International led the media planning and buying for the campaign which spans 30 markets, which the company said is its largest campaign ever. Adam&Eve, which won creative duties for the brand ...

Puma hires new wholesale and sportstyle leaders

Bertrand Blanc as Puma's new VP of global wholesale and Laurent Fricker is the new VP of sportstyle.
Women's Wear Daily

Puma Is Doubling Down on Marketing: Inside Its ‘Go Wild’ Campaign

When it comes to advertising, Puma has opened up its wallet. Puma revealed on Thursday, “Go Wild,” a global campaign that the athletic powerhouse said marks “an evolution in its brand identity” and is ...