Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

Research is an important part of operating a business. Whether the research is for marketing purposes or to determine future possible growth, research helps a business plan its course. Two types of ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

Quantitative and qualitative data research are fundamental methodologies for marketers seeking to understand consumer behavior, preferences and trends. Each approach offers unique insights, and ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

All marketers, including entrepreneurs engaged in startups, must understand their customers from a 360 degree perspective. The process typically begins by identifying the most productive customers for ...

Jacqueline Stephens does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations ...

Vol. 40, No. 3 (153), Special Issue: Methods of Innovation Research: Qualitative, Quantitative and Mixed Methods Approaches (2015), pp. 233-257 (25 pages) The term "innovation" has become commonplace.

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. We share the “why” and “how” behind our use of an online discussion board as a ...