Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Airbnb’s website redesign is more than just revamp, Nick Zarb, director at Simon-Kucher & Partners, explains how the brand got smart with data and what B2B marketers can learn from their success ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

Converting B2B prospects into buyers can be a complicated, lengthy process. Essential to its success is a strong lead nurturing strategy, with data-driven touchpoints that provide personalized content ...

Leadspace has debuted a new B2B segment-building tool as part of its spring release. The new application, Leadspace On-Demand, allows customers to filter and create segments within the multi-source ...