Search performance is shifting across industries as AI systems increasingly answer first and link later, changing how brands earn visibility and attribution. You now have to think beyond rankings and ...

In a move that could redefine the web, Google is testing AI-powered, UI-based answers for its AI mode. Up until now, Google AI mode, which is an optional feature, has allowed you to interact with a ...

Google has started rolling out ads in AI mode, which is the company’s “answer engine,” not a search engine. AI mode has been available for a year and is accessible to everyone for free. If you pay for ...

As Wordle enthusiasts across the globe logged in on Wednesday morning, many found themselves wrestling with a puzzle that was trickier than expected. For players determined to maintain their winning ...