The Alcohol Beverages Advertising Code (ABAC) scheme is hosting a webinar on 30 July 2025 on industry trends and recent ABAC Adjudication Panel decisions. Presented by the ABAC Chief Adjudicator, ...

Creating additional identities The first thing we will do is create additional identities to test the new attribute. As you may remember, the network's pre-built identities were created using ...

New research has found alcohol companies are using digital marketing that ends up targeting problem drinkers on social media. The Alcohol Beverages Advertising Code says it has found no evidence of ...

ABAC, Australia’s quasi-regulatory responsible alcohol marketing code, receives public complaints about alcohol marketing via Ad Standards. Complaints that raise ABAC Code issues are considered by the ...

Hard Solo was launched just four short months ago, but it’s already been found in breach of the Alcohol Beverages Advertising Code (ABAC) for appealing to minors. As a result, the lemony 4.5% ABV ...

Add articles to your saved list and come back to them any time. The parent company of Hard Solo will change the name of the controversial alcoholic drink to Hard Rated after an industry body found the ...

A review by an alcohol marketing and advertising regulatory body found that Hard Solo's design breached the responsible marketing code, despite previously approving it. The alcoholic version of the ...

Hard Solo has received some hard news from the Australian Beverages Advertising Code (ABAC), who have determined it crossed a line in marketing standards due to how much the product appealed to minors ...

An alcoholic version of popular soft drink Solo is changing its name after sparking a formal complaint concerning underage drinkers. The Alcohol Beverages Advertising Code Scheme (ABAC) has ...

The Cancer Council of Western Australia lodged a complaint to the Alcohol Beverages Advertising Code (ABAC) Scheme, The Sydney Morning Herald reports, arguing the drink’s manufacturer Asahi has ...

Add articles to your saved list and come back to them any time. An alcoholic version of the popular soft drink Solo has sparked an official complaint over concerns the industry is leveraging a brand ...